Case Study: Iowa Pest and Termite

This was one of our best from-scratch Divi website designs. When we shared this design in a prominent Divi Facebook Group, it was the top post almost instantly. Nothing but praise and people asking how we did it. I’d say that’s a pretty good reaction. Over 300 comments later, I was flooded with requests for work, thus kicking off a legacy of building tons of new sites for customers.

The overall layout was decided on by myself, Jeremy. There were no real specifications at the time, just that they needed a great looking website that could help them with sales. During the design phase everything just evolved into something wild and free. I analyzed other pest websites out there and wanted the client’s to be completely different. Everyone was doing the same thing, it was time for a new trend to be started.

Iowa Pest and Termite has a great family. Their products, services, and company in general are all synced well with each other. They always put the customer first and you can feel it when they talk to you. That kind of emotional response doesn’t just happen on a website, so we had to make it inviting but bold.

Your website can only attract customers if you first research them and know who they are, what they need, and how they feel about your industry. We tap into those emotions to help make them a warmer lead when filling out a form on your website. Psychology and web go together.

“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.”

–Irene Au

Don’t be fooled by “designers” and “developers” who wave a shiny dollar symbol in your face and offer cheaper pricing than others, you should question it. Real creative agencies know their value.

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